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How Hyper-Personalization is Transforming Supply Chains

Because of the advancements of artificial intelligence (AI), analytics and big data, companies now have the ability to offer hyper-personalization, delivering experiences as unique as their customers. Whether it’s by sending replenishment reminders based on actual usage patterns, offering recommendations based on proven customer preferences or ensuring an item is in stock exactly when the customer needs it, B2Me supply chains are targeting hyper-specific customer needs. Offering hyper-personalization at scale while delivering service consistently and within a reasonable timeframe requires a more complex supply chain than ever before. Organizations need to incorporate thousands of demand points into their supply chain planning. At the same time, organizations must balance consumer privacy when managing unique customer profiles. Efficiency is critical for managing this operational complexity, but there still needs to be flexibility for customization. In this microlearning, you’ll discover how to design this complicated supply chain that delivers effective, context-aware experiences for customers. The course also covers enabling tools, key risks and responsible hyper-personalization practices. Created in collaboration with ASCM member Renee Williams, MBA, PMP, PROSCI, CLSSGB.

Microlearning
0.25 pts
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From Collaboration to Co-Creation: Building Innovation Ecosystems for the Next Generation of Supply Chain Solutions

Attendees will gain a strategic understanding of how innovation ecosystems and open innovation approaches are reshaping the way supply chain solutions are developed. The session highlights how collaboration with customers, partners, and cross-industry players accelerates innovation, improves solution relevance, and increases adoption rates. Using some real case examples, participants will see how ecosystem-driven innovation enables organizations to address complex challenges that cannot be solved alone. They will leave with insights into key trends, value drivers, and how open innovation contributes to more resilient, adaptive, and future-ready supply chains.

Webinars
0.5 pts 28m
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Three Big Disastrous Assumptions Behind Every MRP Schedule

Material Requirements Planning (MRP) has been the backbone of supply chain planning for decades—but in today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, its foundational assumptions are increasingly at odds with reality.In this thought-provoking session, industry experts Carol Ptak and Chad Smith unpack the three core assumptions behind every MRP schedule—and why they no longer hold true. From the false certainty of demand forecasts to the illusion of stable lead times and perfect execution, these assumptions create the conditions for chronic shortages, excess inventory, and costly expediting.Using real-world examples and practical insights, the speakers will explore how these flawed assumptions amplify variability, distort signals across the supply chain, and fuel the bullwhip effect. More importantly, they’ll introduce a modern, demand-driven approach to planning—focused on flow, decoupling, and resilience—to help organizations better navigate disruption and improve performance.Attendees will leave with a clearer understanding of why traditional planning methods fall short—and what to do instead to build more adaptive, responsive, and resilient supply chains.

Webinars
0.75 pts 49m
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